Camp LiveGirl Day 3 Blog Post

LiveGirls learn how to persevere from Heidi Sandreuter and how to love their bodies from Meg Domino

This morning, the LiveGirls were introduced to Heidi Sandreuter, a successful businesswoman who has exemplified a strong sense of leadership, morality and courage throughout her career in advertising and marketing.

Heidi was not here to teach the girls about sales tactics, but rather, her goal was to share her story with the girls so that they could learn from her trials and errors as a woman in a corporate world.

Heidi previously worked at Under Armour as the VP of Women’s Marketing from January 2014 to March 2015. According to Heidi, one of the most fulfilling moments with Under Armour was working with Misty Copeland, an African American ballerina who became the first female principal dancer with the American Ballet Theatre. Under Armour made a commercial about Misty in order to launch their “I Will What I Want” campaign, which Heidi loved being apart of.  

Heidi inspired all of the campers to take after Misty Copeland; to persevere and to always believe in your dream. “They don’t know what you’re made of or how hard you can work,” Heidi said. “If it is important to you, you will make it happen.”

Another interesting aspect of Heidi’s presentation was her explanation of why she quit two of her amazing jobs along the way. One example she gave was why she quit her job at Under Armour after about a year and a half. “I didn’t like how people treated each other at the company and I didn’t feel like myself at the company,” she said. Heidi took a brave step by quitting her well-paying job for reasons of immorality. She told the girls that no matter how successful you are, you cannot forget the golden rule that you learn way back in elementary school: treat others the way you want to be treated

As Heidi’s presentation came to a close, it was Meg Domino’s turn to transition into her theme for today’s Leaders-in-Action program - body image. Meg utilized Colbie Caillat’s music video for her song called “Try”, to show the girls that you need to love your body in its truest form. In the video, Colbie takes off her makeup and her hair extensions, to show the world that she will not succumb to the pressure that is constantly put on women to be dolled up 24/7.

With those positive ideas fresh in the LiveGirl’s minds, Meg introduced the next activity which was to create necklaces with charms that represent the girl’s keys to happiness. Each LiveGirl chose four charms and constructed a necklace that would remind them of the love and happiness they should have for themselves everyday. This necklace will be a special way for the girls to remember all the amazing skills that Meg taught them in their Leaders-in-Action programs throughout the week at Camp LiveGirl.

Click on pictures above to view slideshow